Cara has more than a decade of marketing experience in B2B technology, with a passion for solving tough business problems. She has experience in diverse industries including climate resilience, weather satellites, computer vision, AI, air quality, e-commerce, and analytics.
Services
Brand Positioning
Need to refine your company’s positioning and messaging? Want help outlining your target buyer personas? I’ll dig in to help you more clearly and confidently address your target market, finding the right way to tell your story that will resonate with buyers.
Marketing Strategy
You understand your ICP and have messaging locked in, but what marketing activities should you tackle first? Paid ads? Blog posts? A case study? I can help you figure out the highest impact marketing activities to start generating leads and drive revenue.
Startup Advising
Are you an early-stage startup that doesn’t know where to start with marketing? I can help! Before you hire your first full-time marketer, set your company on the right path to growth.
Past Work
From interviewing world-renowned rock climber Alex Honnold to doing a live AMA with Shopify CEO Tobi Lütke to hosting a YouTube show about ecommerce - Cara likes to ask tough questions.