Cara Hogan
Content Strategist

How to Write a Clear and Persuasive Email CTA

What makes a great email CTA?

Unlike a Call to Action on a website, landing page, or social media, email CTAs have their own specific challenges.

Unfortunately, email marketing today has become incredibly saturated, making people less likely to read your message and click for more. The average email click through rate for a company of more than 50 employees is just 2.75%, according to a benchmarking report from MailChimp.

With numbers like that, it’s clear that it takes real effort to create a marketing CTA that actually converts. If you want to stand out, surprise, and delight your readers, you better have concise and compelling copy to convince them it’s worth their click.